Andy Bolton

Rio de Janeiro

October 2014 – June 2015
Applied Wayfinding in collaboration with ICON
Project Designer


A wayfinding system for one of South America’s iconic cities. Employing over 500 signs it helps locals and the 1.6 million annual visitors navigate the city and its attractions in the run-up to and as a legacy project for the 2016 Summer Olympics.

Rio de Janeiro, Wayfinding, Identity

 
https://isthmi.co.uk/files/gimgs/th-20_DSCN0301_rio1_web.png

© 2015 Applied Wayfinding

 
https://isthmi.co.uk/files/gimgs/th-20_21_rio_strat_v3.png
User Surveys

Part of the initial city investigation, conducted in both Portuguese and English, then collated with insights summarised for the team.
© 2014 Applied Wayfinding © 2014 ICON

 
https://isthmi.co.uk/files/gimgs/th-20_21_rio_strat_v4.png
Idea Workshops

Using city investigation to highlight insights, cultural touchpoints and design thinking for open co-creation workshops.
© 2014 Applied Wayfinding © 2014 ICON

 
https://isthmi.co.uk/files/gimgs/th-20_21_rio_strat_v5.png
Rio a Pé Route

Exploring the user's route and system touchpoints.
© 2015 Applied Wayfinidng

 
https://isthmi.co.uk/files/gimgs/th-20_DSCN1476_edit_web.png

© 2015 Applied Wayfinding

 
https://isthmi.co.uk/files/gimgs/th-20_system-1_c.png
Graphic Elements

© 2015 Applied Wayfinding

 
https://isthmi.co.uk/files/gimgs/th-20_ZNS-PC3-355-MAP-VSO_FM_press_web.png
Map Detail

© 2015 Applied Wayfinding